![]() ![]() That’s where the idea for this mod came from. It’s not a big ask to add girls to regular Nerf box art, or to have the Rebelle line be a segway into open marketing. ![]() This would have been a nice transition into follow-up lines being neutrally marketed. Hasbro has now split Nerf into a distinct boys and girls line of blasters, when what they could have done was release the new range as completely non-gender specific and marketed to both. ![]() Come on! Hasbro is a GREAT company and this is the best they could do? I said it in my Rebelle article, ALL Nerf should be marketed to ALL people, not just young boys. I have issue with the Rebelle line, not with the overall design, but with the color choice, naming and accompanying nonsense, social app, silly additional genderised info etc. Hasbro’s Nerf line is clearly marketed towards boys, other than the new Rebelle line. Think about that next time you’re shopping for your daughter, niece or other female child. Whether you’re a parent or not you can already see the problem, it’s glaringly obvious and it’s damaging to girls. Boys toys on the other hand are generally aimed at building, competitiveness and learning. Girls toys are generally more about domesticity, caring and of course beauty. So, as women / girls make small strides in gaining equality, so it is that we still entrench our children in damaging gender roles, knowingly, or unknowingly. Toys have – in some way – always been segregated by gender, but recent studies actually suggest toy companies are getting worse and not better. If you’ve followed my Nerf modding work for some time you will already know my feelings of restricting toy blasters to strict gender role demographics, I despise it (see my thoughts on the Nerf Rebelle range in the article Rebelling Against Hasbro’s Nerf Rebelle Range). You might consider this a politically motivated mod and that’s cool, I do want to make a statement about gender restricted toy marketing… again. ![]()
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